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Mamiverse: New Site Targets Latina Moms, A increasing Demographic
A website that is new at Latina mothers launches today. Bryan Curtis on America’s hottest demographic—and its energy in 2012.
Bryan Curtis
See the 2010 Census and you also understand one thing is evolving about America. It’s our mothers. Throughout the final ten years, 56 per cent associated with nation’s populace development happens to be driven by Latinos. In states like Texas, Latinos constructed an impressive 65 per cent of development. America’s nationwide mom, in ways, is now a Latina mother.
A new website that launches Monday that’s the provocative argument uberhorny login of Mamiverse. Mamiverse desires to be for Latinas just exactly what Oprah Winfrey ended up being for African-Americans: a pal, an adviser that is spiritual and, more subtly, a graphic changer. In an interval whenever American-born Latinas have already been caught within the nationwide freakout about “border safety,” Mamiverse offers them a spokeswoman that is new. She’s a certain types of Latina mom—an English-speaking, all-American gal. “The young, acculturated, affluent, online Latina is talking English, and it is imbibing news in English,” claims Rene Alegria, the site’s 36-year-old creator and CEO.
Alegria wishes Mom—benevolent and smart, skeptical and demanding—to lead the conversation that is political. “We’re rebranding our community,” he says.
For over 15 years, Alegria is outlining a vision that is similar the newest York news. He had been created in Tucson in 1975. Their family members is research study when you look at the acculturation procedure he now trumpets. Alegria’s grand-parents emigrated from Sonora, Mexico, in 1955 but still don’t talk English. […]
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